PreLoved G+
BUILT ONCE. LOVED TWICE.
An outdoor marketplace for those who know great gear deserves more than one adventure.
PreLoved Gear & Apparel is an independent outdoor retailer rooted in the whitewater community of East Tennessee, near the Ocoee River. Built on the belief that great gear deserves a second life, we bring together pre-loved, new, and display-model outdoor gear and apparel alongside thoughtfully selected products for life on and off the river. Our growing collections span whitewater and water-sports, technical apparel, military surplus, first responder uniforms and tactical gear, camping, hiking, hydration and water filtration, specialty coffee, off-grid solar power, and sustainable, repurposed gear. We're passionate about making quality outdoor products more accessible, extending the life of well-made gear, and supporting the people and communities who live for the outdoors.
Every piece of gear carries a story. A river run. A summit push. A week-long float trip. A trail that went farther than planned.
Driven by our passion for the circular economy, we believe shopping pre-loved means supporting the outdoor community that makes the bus wheels go round. It extends the life of well-built gear.
— keeping quality equipment in use, passing it from one explorer to the next, and allowing us to pay it forward.“We do this because we believe simple human kindness is the ultimate currency.”
Together, we lower environmental impact, celebrate sustainability, and preserve the stories these products carry forward.
Why PreLoved?
The outdoor industry makes some incredible gear — much of it engineered to withstand years, even decades, of hard use.
Yet too much perfectly capable equipment spends its life sitting in garages, buried in gear closets, or discarded long before it has reached the end of the trail.
We think that's a waste.
A waste of materials. A waste of craftsmanship. And, frankly, a waste of perfectly good adventures.
PreLoved G+ exists to put that gear back where it belongs: outside.
Whether you're gearing up for your first river trip or your fiftieth, we're building a marketplace around more adventures, longer gear life, and less waste.
What We Carry
The best in pre-loved outdoor gear, plus a curated selection of new gear sourced from the heart of whitewater country.
Our roots run deep in the river and outdoor communities — from East Tennessee's Ocoee, through the pristine rivers and backcountry of Idaho, down Grand Canyon lines, and west to the Animas in colorful Colorado.
Expedition-Grade Specialties
We specialize in premium waterproof dry bags, paddlesports gear, hiking packs, and performance-wear from industry-defining brands, including:
- Watershed, Jacks Plastic Welding, Turtlebox, Kelty, Black Diamond, Klymit, Nomadix, Osprey, ENO, Teton Gear & Pelican.Air-tight, submersible duffels and backpacks trusted by military elite and wilderness guides. Well-worthy when it comes to comfort on a multi day river trip, or unexpected guests, Paco Pads are designed for use in some of the toughest environments.
- Kokatat, Down River Equipment, River Station, Redneck Rafter, Party Wave Supplies, River Hooligans, Redneck Rafter & NRSIndustry-standard PFDs & Certified Coast Coast Life Vests. Safety Throw Rope, Helmets, Hand-Paddles & Kayaking Gloves. Technical Wear: Dry Wear, PolarTec OuterCore Insulation, Base Layers & Splash Wear. River Guide Apparel, Hats & Hardware.
- AIRE, Werner Paddles, Jackson Kayak, Orion, Hala-Gear, Hand-Up Gloves, Man of Rubber, & BOTE.Inflatable kayaks, SUP boards, kits, & paddles. On-the-water & over-nighter camping must-haves. Durable, high-performance whitewater rafts, canoes & tubes.
KAVU, River Company Outfitters, PrAna, Mountain Hardwear, ROARK, TEVA, Minnetonka & Sanuk, Man of Rubber, SunBum, Chums & Gnarcissist.
Canine Flotation Devices & Pet Products: Ruffwear & NRS
VSSL, Hydroflask, Klean Canteen, HiBear, Nalgene, Katadyn, Rareform, Puffin & Epic Water Filters.
We are honored to work with the very best of small business owners across the US! On & off the river they’re designing, testing and manufacturing paddle-gear trusted by professional river guides, athletes, private boaters, anglers, sea kayakers, and expedition adventurers around the world.
❣️ PreLoved didn't begin with a website. It grew from seven years of brick-and-mortar outdoor retail in Ocoee, Tennessee, where second-hand gear became one of our favorite corners of the shop. Years spent alongside paddlers, guides, friends, loved-ones, travelers, suppliers and our own river community taught us: good gear keeps going & good people exist.
Shop with Confidence
Every item is inspected before listing. We work with suppliers nationwide with the goal to describe its condition accurately and price it fairly—so you know exactly what you’re getting.
Questions about a specific item? Reach out. We’re real people who love this gear as much as you do.
We specialize in PreLoved and curated new gear. Our inventory shifts fast and updates regularly. Check back often to catch the latest arrivals before they get back outside.
Your Gear Has a Next Chapter, Too.
Got quality outdoor gear collecting dust?
helping great equipment find its next person, its next river, its next trail and its next story.
Coming Soon.
Until then, follow along as we take PreLoved on the road, meet up with the communities that built us, find some great gear and figure out a little of what comes next along the way.