The Beer Binding ENDURO straps an insulated can sleeve to your bike frame without using a bottle cage, then carries the empty back out.

From singletrack to summit, your can stays locked in — and cold.

The Beer Binding ENDURO is an insulated can holder that straps straight onto your bike frame. No mounts, no tools, and no giving up a bottle cage: your water stays where it belongs, and your cold one rides the frame.

Dual webbing-backed cinch straps wrap the top tube, down tube, seat tube — anywhere a cage-mount holder can't go. The thick foam sleeve grips tight over the rough stuff: no rattling, no slipping, protection from punctures, and insulation that keeps a can cold for the climb, up to about an hour of riding. At the top it pops off and doubles as a can sleeve in your hand — then it carries the empty back down and out. Leave the trail cleaner than you found it.

Run one, two, or as many as your frame fits.

• Doesn't use your bottle cages — water and a cold can ride at the same time
• Straps anywhere — no mounts or bolts needed, fits where other holders won't
• Thick foam insulation — cold for the climb, puncture protection, zero rattle
• Holds the empty on the way down and out
• Beer, seltzer, soda, NA beer, energy drinks — if it's a cold can, it rides. Regular and slim-can sizes
• Doubles as an insulated can sleeve off the bike
• Bonus season — when the snow flies, the same holder straps onto ski poles and bindings
• Patented design, handmade in the Pacific Northwest

Makes a great gift for the mountain biker who has everything.

Ride safe, and drink responsibly, my friends.